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What Can You Do with a Health Coaching Certification?

March 28, 2024

In recent years, health coaching has become more popular. Health Coaching gives people a chance to help others lead better lives. A health coaching certification can lead to many different careers. It lets professionals work in many places, like hospitals and private practices. This guide explores career paths for people with a health and well-being coaching certification.

A health coaching certification can lead to different careers. It lets you work in many places, like hospitals and private practices.

Health Coaching in Clinical Settings

Supporting Patients with Chronic Conditions: Health coaches play a crucial role in assisting individuals in managing chronic illnesses such as diabetes, hypertension, and obesity. They facilitate the discovery of lifestyle modifications and behavior changes, complementing the efforts of healthcare providers. 1 (Reference: Wolever et al., 2013)

Collaborating with Healthcare Teams

Health coaches collaborate with doctors, nurses, and other healthcare professionals to develop holistic treatment plans for patients. Their expertise in behavior change strategies can help with patient engagement and adherence to medical recommendations. 2 (Reference: Huffman et al., 2018)

Learn more about Jennifer Bachman’s incorporation of her experience in the program into her leadership role at Duke Health & Fitness Center.

Corporate Wellness Programs

Designing Wellness Initiatives: Many companies prioritize employee well-being by implementing wellness programs. Health coaches can design and deliver wellness workshops, seminars, and individual coaching sessions to improve employees’ health outcomes and productivity. 3 (Reference: Merrill et al., 2011)

Learn more about Anna Batsake’s experience in the program and as a health coach on a corporate wellness team.

Stress Management and Work-Life Balance

Health coaches can assist employees in managing stress, improving work-life balance, and enhancing resilience. These interventions contribute to a healthier, happier workforce and reduce absenteeism and healthcare costs. 4 (Reference: van der Klink et al., 2001)

Private Practice and Entrepreneurship

One-on-One Coaching: Health coaches can establish their private practice, offering personalized coaching services to clients seeking support in achieving their health goals. This autonomy allows coaches to customize their approach and focus on specific areas such as weight management, fitness, or stress reduction. 5 (Reference: Olsen et al., 2010)

Learn more about Serena Jain’s successful journey in expanding her private practice reach after completing the Duke Health & Well-Being Health Coach Training.

Online Coaching Platforms

With the rise of digital technology, numerous health coaches are using online platforms to connect with a broader audience. They provide virtual coaching sessions, develop educational content, and create mobile applications to assist clients on their wellness journey 6 (Hutchesson et al., 2015).

Community Health and Nonprofit Organizations

Promoting Health Equity: Health coaches in community organizations can help address health differences and improve access to care for underserved groups. They create interventions tailored to specific cultures, hold health education workshops, and advocate for health fairness policies 7 (Griffiths et al., 2017).

Preventive Health Education

Health coaches deliver preventive health education programs focused on nutrition, physical activity, and disease prevention by engaging with schools, churches, and local community centers. These initiatives empower individuals to make informed choices about their health. 8 (Reference: Arroyo-Johnson et al., 2016)

Learn more about Michael Micken’s leveraging his Duke Health & Well-Being’s Coach Training experience to support his congregation.

Health Coaching Services in Digital Health Companies

In the dynamic landscape of startups, health coaching services are becoming increasingly prevalent as entrepreneurs identify opportunities to look beyond the traditional healthcare model. By embedding health coaching into innovative wellness solutions and employee well-being platforms, startups contribute to a healthier, happier society while fostering a culture of innovation and entrepreneurship.

Innovative Wellness Solutions

Startups focusing on health and wellness often integrate health coaching services. These companies may develop wellness apps, wearable devices, or online platforms that include personalized coaching as a critical feature. Health coaches in startups collaborate with developers and designers to create user-friendly interfaces and engaging content. 9 (Reference: Baumeister et al., 2016)

Employee Well-Being Platforms

Startups recognize the importance of prioritizing employee well-being. By incorporating health coaching services into their employee benefits packages, startups foster a culture of health and resilience. Health coaches work closely with HR teams to design wellness programs tailored to the startup’s unique culture and workforce demographics. 10 (Reference: Mattke et al., 2013)

What Makes the Duke Health & Well-Being Coach Training Different?

Evidence-Based Approach

Health coaches trained through the Duke Health & Well-Being Coach Training bring knowledge and skills grounded in evidence-based practices. Our program equips coaches with comprehensive training in behavior change theories, motivational interviewing, and mindfulness techniques. 11 (Reference: Kreitzer et al., 2017)

Professional Credibility

Completing the Duke Health & Well-Being Coach Training enhances a health coach’s professional credibility and marketability. Employers and clients recognize the rigorous curriculum and the reputable institution behind the training, instilling confidence in the coach’s ability to deliver high-quality, effective coaching services. (Reference: Kreitzer et al., 2018)

Top-level education

The Duke Health & Well-Being Coach Training program offers top-level education in health coaching. It provides graduates with a solid foundation in evidence-based practices and fosters professional growth and collaboration opportunities. Our program graduates are well-equipped to excel in diverse settings, contributing to improved health outcomes and enhanced well-being for individuals and communities.

Take the National Board Exam Confidently

The Duke Health & Well-Being Coach Training provides the knowledge, skills and practice so program participants can take the National Board for Health & Wellness Coaching board exam. Most recently, our March 2023 cohort obtained a 100% pass rate.

A health coaching certification opens opportunities for professionals passionate about empowering others to lead healthier lives. Whether working in clinical settings, corporate wellness programs, private practice, or community organizations, health coaches are pivotal in promoting wellness and preventing disease. By leveraging evidence-based strategies and interdisciplinary collaboration, they contribute to positive health outcomes and create lasting impact in their communities.

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  1. A Systematic Review of the Literature on Health and Wellness Coaching: Defining a Key Behavioral Intervention in Healthcare.Wolever et al., 2013
  2. Positive Psychological Well-Being and Cardiovascular Disease: JACC Health Promotion Series. Huffman et al., 2018
  3. A Synthesis of the Evidence for Managing Stress at Work: A Review of the Reviews Reporting on Anxiety, Depression, and Absenteeism. van der Klink et al., 2001
  4. Effectiveness of interventions targeting physical activity, nutrition and healthy weight for university and college students: a systematic review and meta-analysis. Hutchesson et al., 2015
  5. The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey. Griffiths et al., 2017
  6. Obesity epidemiology trends by race/ethnicity, gender, and education: National Health Interview Survey, 1997–2012. Arroyo-Johnson et al., 2016
  7. Childhood trauma and adulthood inflammation: a meta-analysis of peripheral C-reactive protein, interleukin-6 and tumour necrosis factor-α. Baumeister et al., 2016
  8. Workplace Wellness Programs Study. Mattke et al., 2013
  9. The application of social innovation in healthcare: a scoping review. Kreitzer et al., 2017


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