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How to Leverage Social Media as a Health Coach? 2019 Trends

May 20, 2019

By Sonja Likness

What should you be looking out for in social media for 2019? Sonja Likness, Director of social media and content strategy for Duke University who be leading our upcoming Social Media Presence and Marketing for Coaches course shares her thoughts on trends coming up.

 

Video

  • Live video is still a big trend this year, but it’s even more engaging and interactive!
  • Keep an eye on native LinkedIn video.
  • Create with mobile in mind.
  • Look for more YouTube content from Duke University this year!

Caption: Aaron Chatterji is one of Duke’s LinkedIn video stars!

Speaking of LinkedIn…

Is it the year of LinkedIn? They’re rolling out lots of new features lately. We’ve seen huge growth in native video uploads, especially first-person explainer-style formats. LinkedIn also recently relaunched Groups with new features. We’ve found that the articles we post on Duke’s LinkedIn page give us pretty good referral numbers to our website.

Messaging Apps

You all know about Facebook Messenger, and I hope you’re paying attention to your Facebook page’s inbox. But did you know that you can now do ads in Messenger?

WhatsApp also just launched WhatsApp Business, and while we’re not doing anything there yet, I’m definitely keeping an eye on it.

And, yeah, Snapchat is still a player here! While the stories-format content is easier and sometimes more popular on Instagram now, Snapchat is still an important 1-to-1 communication tool for many of our students.

More on Stories

Yep, we’re still talking about the stories format. It’s the big new thing! So what does that mean for you?

Caption: Source: Buffer

It means you’re going to have to start thinking about vertical video if you haven’t yet. Gone are the days when I’d constantly yell at people to turn their phone horizontal to make videos. Now vertical video is a totally legit format!

It also means you have a great opportunity to make in-the-moment, less produced content, and for those of us with a small team, this is great news!

Music

A couple of apps based on the idea of music are up-and-coming. Of course, there’s Spotify, which lets you create public playlists. (Check out the @DukeStudents Spotify!)

 

And if you have teenagers around you at all, you probably also know about TikTok (formerly Musical.ly). We don’t have an institutional TikTok account yet, but we might in the future!

My prediction? Apps and social media with huge music libraries are going to keep being kind of a big deal!

Social Media’s Reputation

Social media took a big hit this year. People are questioning everything that’s posted, stupid viral stunts are hitting the news, users are worried about their privacy (and rightly so!) and some are even leaving social media altogether.

As brands, it’s our job to make the spaces we control on social media as safe as possible for our fans and followers. Puppy pictures are always a good place to start!

Want to learn more about how social media works and how you can use it for your coaching business? Sign up for our 6-session webinar series today!

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